Keith Trivitt, VP, Head of Business Unit Communications, AXIS Capital (moderator)
Ethan McCarty, CEO, Integral Communications
Estee Goldschmidt, CEO & Cofounder, ShopDrop; Venture Ops Manager, Spotlyte
Once upon a time, PR and communications was a field for those who excelled in the creative, “soft” skills - or, in other words, people who “didn’t like math.” Today, for better or worse, this reasoning is unacceptable. Data and analytics rule, even when our weapons of choice are words and imagery, and storytelling is our main method of conveying emotion and prompting action. In this session, Estee Goldschmidt (ShopDrop) and Ethan McCarty (Integral Communications Group) will be joined by Keith Trivitt (AXIS Capital) to discuss the future of communications with respect to advanced technology.
When social media came to be, PR pros took advantage of the emerging opportunities. If we're smart, we will do the same with emerging technologies like AI and advanced data analytics, when our marketing counterparts are far outpacing us in this area. In this panel discussion, Estee and Ethan will share their "secrets" for working with data and provide practical and realistic tips to begin working WITH these technologies, rather than letting them beat us at our own game.